Poland

The coronavirus pandemic has had a drastic impact on Krakow’s tourism industry. Will Krakow ever return to the pre-pandemic level of tourism? The city authorities prepared the document “Krakow’s sustainable tourism policy for 2021-2028”, which is to answer this question and what will the tourism policy look like in the coming years. Photo by cottonbro on Pexels.com Pandemic = collapse of tourism Due to the pandemic, there was a collapse in tourist traffic in Krakow. Foreign tourism has practically died down, and the Krakow airport is recording drastic drops in the number of passengers. Pre-pandemic tourism and the idea for the future are described in over a hundred-page document on tourism policy for 2021-2028. It was prepared by the Tourism Department of the Krakow City Hall. The document is ready and the councilors will take care of it soon. If adopted, it will become the basis of the city’s official tourism policy.  What is the document all about? “The program was ready before the pandemic, but it had to be verified and adapted to the current situation. We hope that after the pandemic is over, we will start rebuilding tourism in our city, so as to regain its important role in the socio-economic life, not to overgrow the tourist function in the future, while increasing the quality of services and the quality of life of the inhabitants” – emphasized Elżbieta Kantor in the autumn, director of the Faculty of Tourism. Like many documents of this type, it is full of clerical phrases and specific language. What is striking is the fact that it was only the shock in the form of a pandemic that forced Krakow’s authorities to look at the problems that residents have been reporting for years, such as depopulation of the center, which has been appropriated by tourists, or loud, drunken night-time “tourism“. Nativity Scene (Szopka) in Krakow, Poland – photo taken in November 2020 Krakow tourist statistics were on the rise (pre-pandemic times) Krakow has always boasted about growing tourist statistics. In 2019, the city was visited by approximately 14 million people, including over 3 million foreign guests. At that time, tourists left PLN 7.5 billion in the city (compared to PLN 6.48 billion in 2018). Tourism in Krakow was primarily about quantity, not quality. What officials pay attention to in their study. “The structure and development trends in the tourism market until 2019 and the effects of the Covid-19 pandemic indicate the need to change the approach to the development of tourism from quantitative to qualitative, without throwing inhabitants and space (especially cultural heritage) from a state of relative balance” – reads Krakow’s sustainable tourism for the years 2021-2028 ”. The situation was analyzed before the pandemic. The authors point out that tourism is an important part of the city’s GDP, but not the dominant one. In 2016, tourism was responsible for 8% of the city’s entire GDP. It is estimated that tourism creates 29,000 jobs in Kraków permanent jobs, and at the peak it generates over 40 thousand. The share of the tourism economy in employment in the entire economy of Kraków exceeds 10%. Saint Peter and Paul’s Church on Grodzka, Krakow, Poland Mainly foreign tourists spend the night in Krakow Mainly foreign tourists use the accommodation base in Krakow. In 2019, as much as 95.5% of them stayed in Krakow for at least one night. In the case of domestic tourists, it was 66.9%. Rooms and apartments for rent offered as part of the global Booking or Airbnb portals, are very present in Krakow. The problem is that many of these short-term rental places are not officially reported anywhere. Which doesn’t mean they’re not reported. Nevertheless, it is difficult to determine their total number. However, in 2020, in the database of the Nicolaus Copernicus University in the records of facilities providing accommodation services, other than hotels and camping sites, in Krakow there were 1,646 facilities offering 32,181 beds, which is over 50% all accommodations in the city. Short term rentals were also on the rise (pre-pandemic times) A survey among residents from 2019 was also cited regarding their attitude to the increase in the number of short-term rental premises. Almost 80% agree with the opinion that short-term tourist rental allows residents to earn, and approx. 65% believes that it broadens the city’s accommodation offer. On the other hand, 50% agree that the development of such a lease is conflicting, and almost 60% state that it causes depopulation of districts and should be subject to interference by city authorities. wawel_dragon_by_thorbet The growing role of business/congress tourism The officials’ study also drew attention to the growing role of business and congress tourism. In 2019, the Krakow meetings industry took 48th place in the world and 29th in Europe. In 2019, 8,400 business meetings were held in Kraków, 78% of which were domestic. The largest share (over 2/3) was constituted by congresses and conferences, which were over 5.6 thousand. Corporate and incentive events were ranked second (over 2.6 thousand). Krakow’s tourist offer, which enjoyed the greatest popularity until the pandemic, is the so-called city ​​break (short weekend stay), congresses and conferences, religious tourism. The most competitive area of ​​Krakow tourism is gastronomy, and the most attractive is medical tourism. Types of tourists visiting Krakow The program includes an interesting analysis of the “type” of tourists coming to Krakow, indicating which tourist is the most desirable. So far, three groups have been the most numerous: the purist of culture and art, the weekend conformist, and the banal hooligan. The last tourist is most often noticed by the resident – loud, often drunk, focused on cheap entertainment, not exploring the city. Rynek Krakow: Sukiennice and Mariacki Looking for Homo Consumens From the city’s point of view, the most desirable tourist is the creative homo consumens. As we read in the study: He is not only a passive addressee of the offer created by the city but also acts as an active participant in the market and acts as its reviewer. Until now, however, this type of tourist was poorly present in Krakow. The study focuses on the so-called night economy, where it was emphasized that the most desirable attractions should be sophisticated and advanced entertainment, which, based on …